Kermit the Frog used to sing, “It’s not easy being green.”
My, how things have changed since then! Today, companies and products are scrambling to reposition themselves as “green.” It’s certainly trendy, but how much of it is just marketing? Stand at any drug store cosmetics wall and you'll see the color green on fresh new packaging, along with words like Natural, Pure, Organic, Mineral. But what do new color schemes and claims really mean? What's different about so-called “green” or “organic” or “natural” cosmetics?